How to make your Airbnb listing stand out from the rest!
If you have a holiday rental property on Airbnb.com, you’ve probably checked how easy it is to find your property when searching. After all, you know that properties at the top of a search will most likely be booked first. This search impression isn’t random; it’s based on an (ever changing) algorithm set by Airbnb and there are things that you can do to make it work for you and your Holiday Home.
Airbnb listing quality
Some listings are more appealing than others. It’s not only about your property and how well it fulfills the desires (location, styling and finishes, amenities) of someone planning their dream vacation, it’s about the quality of your images. You should have professional photos that consider lighting and angles as well as descriptions that capture both function and feeling.
Images should go beyond wide-angle real estate shots and encompass lifestyle photography. Highlight decorative detail with close ups in your Airbnb listing that provide windows into the properties overall look and feel, the character of the space and place, and the experience a guest may have. Imagery is a potential guests first impression of your property and should make your listing stand out from the crowd. You should have at least 20 images and they should be of a high quality and resolution.
Make sure that your content is as complete as it can be, fill out every box and field provided. Utilise each opportunity within listing creation, the more quality content you have the better. Consider your amenities and inclusions as well as a way to add that special touch to your offering. Something that is authentic and will positively influence a guests first impressions upon arrival. This could be as simple as a handwritten greeting card.
Your listing quality will also help to set guest expectations and provide them a better understanding of your offering, in turn ensuring that your visitors are well informed about the property and the destination. The Airbnb algorithm takes into account the number of times an Airbnb listing is looked at, so work on developing the quality of all these aspects to make it stand out from the crowd.
Airbnb listing popularity
It makes sense that the more people like a property, the more the algorithm will assume other people will like it too. During Airbnb listing creation focus your copy on experiences as well as property facts. Help a potential guest to understand what their experience will be like staying in your property and visiting the destination. Celebrate the neighbourhood and surrounding area, it is all part of your product and will influence a guests overall experience.
Work on developing your customer experience and getting good reviews, strive for a five-star rating from each of your guests. Communication is the key, try to develop a rapport with your guests, even if you are remote. Always respond to enquiries as quickly as possible, and track your progress towards becoming a Superhost.
Airbnb listing pricing
The algorithm compares the price of your property with similar properties at specific dates and generally favours lower priced options. Work on a proactive competitive pricing strategy for your property according to rental availability. If the listing is new, then it is good to get a few early bookings and reviews.
It is not advisable to use Airbnb’s introductory 20% discount incentive (for the first three bookings), unless restricting calendar availability. This is because while this type of discount will certainly assist you in generating your first bookings it is however not calendar dependent. This means that you may secure bookings under this initiative for far into the future, while you really want the reviews now! Instead it is recommended to manually discount the price for a period immediately after your property is live, this way you are targeting immediate bookings and reviews.
For more information you could visit the Airbnb website or of course, you could get a professional Airbnb management company like Green Hill Accommodation Management to put their knowledge and skills to work for you.